Robert Friedman’s Bungalow Media and Entertainment has set a content
partnership pact with Latin America’s Cisneros.
Deal calls for Bungalow to work with Cisneros Media to develop English-
and Spanish-language projects aimed at Hispanic auds across multiple platforms,
including branded entertainment and live event prospects.
“In keeping with our current business plan encompassing an aggressive
expansion strategy, we are partnering with one of the industry’s most talented
minds and dealmakers to ensure our growth in prime markets with great potential
for Latin-based content,” said Cisneros CEO Adriana Cisneros.
Friedman is a New York-based TV vet who launched the Bungalow banner last
year, with producer Todd Hoffman overseeing West Coast operations. Friedman
most recently worked with Radical Media, in addition to stints at MTV, New Line
Cinema and Classic Media.
Bungalow also recently set a pact with media buying agency Horizon Media.