Pasiones, the only 24/7 multicultural and pan-regional TV
network dedicated to novelas and drama series, today announced a deal with Cisneros Media Distribution (CMD) for
the Pay TV rights in Latin America of a package of seven highly successful
telenovelas that includes “Mi Vida Eres Tú” (You Are My Life),
“Eva Luna” (Eva Luna),
“El Talismán” (The
Talisman), and “Amor Comprado” (Love Contract),
among others. “Mi Vida Eres Tú” recently
premiered on Pasiones Latin America.
“Mi Vida Eres Tú” is a dramatic love story about a
forbidden passion between two people who are already romantically involved. The novela was the highest rated program in
its timeslot in every country it has aired, including the United States, where
it beat out its closest competitor by a 75% margin. Starring Venezuelan superstars Scarlet Ortiz
and Jorge Aravena, “Mi Vida Eres Tú” brings viewers action-packed scenes shot among
some of Miami’s most spectacular locations.
“We are excited to begin our partnership with
Cisneros Media Distribution and tap into their highly acclaimed international
novelas,” said Francisco
Gimenez, General Manager of Cable Networks of Hemisphere Media Group, the parent
company of Pasiones. “This deal
reinforces our commitment to deliver the best programming to our audiences; and
we look forward to strengthening our relationship with CMD to bring more
blockbuster titles to Pasiones.”
Later this year, Pasiones will announce the
premiere dates of the remaining telenovelas acquired in the deal with Cisneros
Media Distribution, a global distributor of entertainment content with more
than 35 years at the forefront of the industry.
Part of the Cisneros
Media corporate division, CMD markets a vast library that consists of more
than 30,000 hours of television programming, reaching more than 100 countries
in more than 20 languages.
“We are thrilled to sign this agreement with
Pasiones as it will foster and fortify our reach and the success of our
trademark telenovelas throughout Latin America,” said Marcello Coltro,
Executive Vice President of Content Distribution of Cisneros Media. “We know viewers will enjoy our featured
programming, which contains iconic stories written by our renowned cast of
authors like Veronica Suarez and Leandro Padron, the masterminds behind such all-time
favorites as ‘Mi Vida Eres Tú’ and ‘Eva Luna.’”
Viewers in Latin America can tune in to Pasiones
from Monday to Friday to watch these intense love stories unfold. Programming schedules by country can be found
at www.pasiones.tv/latam.