Cisneros
Interactive, a digital advertising division of Cisneros, today signed on to become the reseller
partner for Facebook (NASDAQ: FB) in four key Latin American markets: Bolivia,
Ecuador, Paraguay, and Venezuela. Cisneros
Interactive will hire local teams exclusively dedicated to servicing Facebook’s
clients in these countries.
“We are very
exiting about this partnership with Facebook,” said Victor Kong, President of
Cisneros Interactive. “Over the past
five years, we have expanded our business across Latin America and the Hispanic
market in the United States, making us one of the main players in the digital
industry. Being Facebook’s reseller for
Bolivia, Ecuador, Paraguay, and Venezuela represents a great opportunity to
continue this solid growth in the region.”
The
partnership will bring Facebook’s best practices, support and local payment
options to the markets of Bolivia, Ecuador, Paraguay, and Venezuela. With a combined 27 million people on Facebook in
these four countries, the platform is already helping local advertisers drive
real business results. As investment in
the platform scales, Cisneros Interactive will help advertisers apply effective
strategies in Facebook to achieve their business objectives.
“We are
pleased to count on Cisneros Interactive as our reseller partner in Latin
America,” said Joao Adao, Facebook’s Regional Director for the Southern Cone. “Cisneros Interactive’s strong experience will
allow us to offer local advertisers the same service and expertise we provide clients
at a global level.”
Cisneros Interactive
will be opening offices in Bolivia, Ecuador, and Paraguay, and increasing its
operations in Venezuela, which reinforce its presence in the region, where it already
has offices in the United States, Argentina, Brazil, Mexico, Colombia, Chile,
Peru, and Uruguay.