Cisneros Media Distribution (CMD), a global distributor of entertainment content, today unveiled a new corporate structure and company mission in anticipation of the upcoming international market, NATPE 2015, according to Marcello Coltro, EVP of Content Distribution for Cisneros Media, who announced the promotions of Helen Jurado and Miguel Somoza, both to the position of Vice President of Sales.

Helen will be responsible for the Central and South American regions with emphasis on developing the Brazilian and Argentinian markets; while Miguel will oversee the countries of North America with a focus on expanding the company’s presence in Mexico and continuing to boost sales opportunities in the United States and Canada.

“To empower our sales executives and increase our presence in core markets, while expanding our client’s portfolio, we defined a solid strategic plan that includes the implementation of new sales strategies, revaluation and enhancement of our vast portfolio of products – from third-party producers to our original programming – securing an exclusive mix of formats, scripts and productions that target a wide range of viewers,” Coltro emphasized.

As part of the sales structure of the content licensing area, Cristobal Ponte of Sahara Management Holdings, long-time exclusive independent sales representative, will continue to represent CMD catalogue in Europa, Africa and the Middle East.

Completing the global sales force is none other than former CMD Vice President Cesar Diaz, who recently ventured on his own, launching an independent licensing company, 7A Media.  Cesar will serve as an independent representative for Asia, in addition to evaluating and developing special projects.

“With all of our incredible talent, both on and off the screen, and the support of our partners and clients, I am confident the company is embarking on a new and exciting phase,” said Jonathan Blum, President of Cisneros Media.  “More than ever, we are committed to create, produce and distribute compelling content that not only shapes our industry, but most importantly, entertains and engages worldwide audience.”