Cisneros Media Distribution (CMD), a global distributor of
entertainment content, today announced the U.S. premiere of the special series,
“The Rise of Terrorism” to be aired nationwide by Sinclair
Broadcast Group, Inc. (NASDAQ: SBGI), one
of the largest and most diversified television broadcasting companies in the
country.
“What You Need to Know,” the first
installment of the four-part news special custom-made by CMD’s business content
solution unit, Mobius.Lab Productions, will broadcast throughout the month of
April on SBGI’s more than 100 affiliated TV stations as part of Sinclair’s commitment
to be the nation’s leading local news provider.
“This partnership has been
perfect. Working with Sinclair on ‘The
Rise of Terrorism,’ which was produced to their specifications by our own Mobius.Lab
Productions, meets our objective to expand our offering of high-quality original
programming and increase the diversity and reach of our catalogue and productions,
and it opens a new and promising market for Cisneros Media Distribution,” stated
Marcello Coltro,
Executive Vice President, Content Distribution, Cisneros Media. “This special, comprised of captivating
images and pictures from Getty Images’
award-winning library and empowered by Cisneros Media’s production capabilities,
is a game-changer in our evolution as a global multi-language media company in
establishing our footprint in the U.S. general market, collaborating with one
of North America’s major media conglomerates to deliver our first English-language
original newscast.
“Working side-by-side with Sinclair’s
Vice President of News, Scott Livingston,
and William J.
Anderson, Director of News Content and Operations, enabled and ensured our
team delivered a compelling, engaging, and informative news piece,” Coltro
concluded.
“We want to provide context and
perspective on the rise of terrorism here in the United States and around the
world. This is a story that impacts all
of our viewers. Our goal is to alert,
protect and empower our viewers,” said Livingston.
According to Ailing
Zubizarreta, Executive Creative Director of Cisneros Media Distribution who
led the production of the news special, “The Rise of Terrorism” is intended to
bring a factual perspective of the worldwide proliferation of ISIS and other
terrorist groups; its daunting impact and threat to America; in addition to the
global propagation of its ideology and deadly attacks.
The first episode, “What You Need To
Know,” presented and narrated by 12-time Emmy Award winner, Jeff Barnd, National Correspondent for
Sinclair Broadcast Group, informs viewers on how terrorism is a multi-front war
being waged on multiple continents, showing no signs of weakening, and it focuses
on the U.S. perspective of how this impending threat disrupts our daily lives.