Social Impact

At Cisneros, we strongly believe that the role of the private sector is key in achieving sustainable development and equitable access to opportunities. For over 90 years, this conviction has translated into actions that are integrated into our business objectives and strategies.

The power of media platforms and celebrities to become catalysts for change, for example, has been harnessed to create communicational initiatives such as a Somos lo que queremos, which promotes values and behaviors that contribute to positive coexistence, as well as individual and collective progress.

Miss Venezuela candidates and beauty queens are also prepared to become spokeswomen and volunteers for social causes as influencers and public figures. Collaborative efforts with local and international organizations based on their areas of interest are key to achieve authenticity, credibility and effective impact.

Social and Economic Inclusion

Tropicalia is uniquely positioned to be a model for sustainable luxury tourism in the Caribbean and the world, where four key commitments guide its business decisions: sound business, environmental balance, thoughtful architecture and community development.

Tropicalia supports community development and economic inclusion through its foundation, Fundación Tropicalia, in partnership with the local community and institutions from the private, public, civil society and academic sectors. The foundation develops and implements a series of high-impact and innovative initiatives in agriculture, gender equality, education, environment, entrepreneurship, and microfinance.

Women and Girls

Soy niña, soy importante (I’m a Girl, I’m Important) is an initiative of Fundación Tropicalia that supports at-risk girls with a simple mission: protect their childhood, guide them in making timely life choices, and educate them and their community regarding their rights. Soy niña, soy importante began as a summer camp for 9 to 12 year old girls in 2013, and today also includes an at-home program, teen empowerment and activism and awareness campaigns in Dominican Republic, with a geographic focus in the municipality of Miches in the El Seibo Province.

With the aim of optimizing and leveraging the potential impact that the media has on society, Cisneros Media produces and broadcasts campaigns both on broadcast television station Venevision in Venezuela, and on the VePlus PayTV channel reaching viewers across the region, as well as these channels’ social media platforms. Through an alliance with the United Nations Population Fund (UNFPA), we promote the rights of girls and women in sexual and reproductive health with the #Siteapurasqueganas initiative, and we seek to eliminate violence against women with various communication campaigns.

For over twelve years, Cisneros has supported Venezuelan women entrepreneurs through educational programs. Since 2018, Venezuelan women who have migrated to Miami have benefitted from the 12-week FOCUS program, which promotes the entrepreneurial mindset and provides the necessary tools to validate their business ideas, while supporting their integration in the local entrepreneural ecosystem. In addition, in a collaborative effort with Facebook, we provide seminars and workshops to women entrepreneurs, and small business owners in general, through Facebook’s Boost with Facebook and #SheMeansBusiness initiatives.